Fat Teddy is a street wear clothing brand that encourages freedom of expression and being your true self. I created a small animated ad for them to display this message in a fun and visually interesting way. The ad itself does not focus on what the brand does itself (sells clothing) but how the brand goes about doing this and the message that they want to spread.
For the animation, I created a variety of different patterns and masked them through the text of the ad to create an every changing, bouncy, and fun vibe that visualizes the message of expressing yourself and spreading happiness and love. I used a combination of adobe softwares for this including Illustrator for the bear and the different layers of his walk animation, Animate to create said walking animation, and After Effects to combine everything together and add the rest of the graphics. This was my first time doing a fully animated project. It was a blast challenging myself to story board out and create an engaging final product with no video elements incorporated.
